Houston Chronicle Highlights The Plant in Second Ward’s New Wave of Retail Concepts

In a recent feature by the Houston Chronicle, The Plant in Second Ward—a community-forward development by Concept Neighborhood—is spotlighted for its newest lineup of creative tenants transforming Houston’s East End. The article reveals the opening of unique local businesses including a tattoo studio, a boutique CBD shop, and a cocktail speakeasy hidden inside a chocolate shop.
Anchoring this new energy is The List, a concept that combines retail, records, plants, and coffee with cultural events. Formerly located in Montrose, The List’s move to The Plant signals a shift toward community-oriented “third places” that foster creative expression and belonging. Its new space will include Room 809, a record store, and an intimate speakeasy tucked inside the retail experience.
The article also introduces tenants like Case Chocolates, founded by tech entrepreneur Case McNeil, which doubles as a spirits-tasting speakeasy; Houston High Society, a CBD lifestyle shop; and Riders on the Storm, a tattoo and art studio. Additional openings planned through 2025 include Zoomies Dog Park, Slowpokes Coffee, Earth’s Nectar, and Tenfold Coffee Roasters.
As the communications partner for Concept Neighborhood, SULLTRAIN is proud to help elevate this bold new vision for placemaking, community, and cultural commerce in one of Houston’s most vibrant neighborhoods.